Module 8

Digital Transformation Module for Top Management

Module 8 for Top Management has been conceptualised to target top manager and senior executives dealing with digital change frameworks, disruptive environments, business model innovation and overall strategic change management.
Learning Objectives
  • Top managers understand and acknowledge the 7 spheres of digital transformation
  • Top managers know the implicative content of each sphere
  • Top managers understand, particularly, what digital marketing is, what it not is and how digital marketing supports true digital transformational journey
Prof. Dr. Marc Peters
Markus Rach


Lecture 1 Recap Digital Marketing
  • Omnichannel / Funnel / Content and shareability
  • Omnichannel journey management at Comet Group
Lecture 2 Marketing Automation
  • Basuc and ideology
  • Use cases & Best Practice
Lecture 3 Workshop
  • Automate Customer Experiences
  • Prerequisite: Module 2 Workshop
Lecture 4 Customer Relationship Management
  • History and context
  • CRM as a tool
Lecture 5 Change-to-digital process management
  • Process Mapping and API configuration
Lecture 6 Change-to-digital culture
  • Change Management
Lecture 7 Stakeholder Management
  • Concept of persuasion
Lecture 8 Next steps
  • Workshop: Comet Group goes digital


COMET AG (Headquarters)
Herrengasse 10
3175 Flamatt, Switzerland

Classroom: 2555 Schulungsraum



To be defined