Module 6

Storytelling specialisation - Sept 2, 2019

Module 6 is designed, combining Module 1 basics with Module 3 concepts of shareability and information dissemination, to induce participants to conceptualise actionable results.
It  is designed, combining Module 1 basics with Module 3 concepts of shareability and information dissemination, to induce participants to conceptualise actionable results.
Learning Objectives
  • Participants know the content marketing and storytelling basics
  • Participants are able to conduct a content status quo assessment
  • Participants are able to create a content strategy (including tools, channels)
  • Participants understand the basics of influencer marketing

 
Lecturer
Markus Rach
+ External speaker or influencer
 
  

Agenda

Start 9:00 AM  
Lecture 1 Story Telling
 
  • Content Marketing Overview
  • Tools & strategies
Lecture 2 Stories
 
  • Duration, Timing, Cadence
Lecture 3 Create brand stories
 
  • Case studies & best practice example
Lecture 4 Disrupted vs. disruption
 
  • Case study / Best Practice Case
Lecture 5 Influencer economy
 
  • The basics of influencer marketing
Lecture 6 Influencer B2B Marketing
 
  • How / When / Why / What for
Lecture 7 Workshop Content Comet Group

Location

COMET AG (Headquarters)
Herrengasse 10
3175 Flamatt, Switzerland

Classroom: 3101 Sitzungszimmer Direktion

 

Accomodation

The accomodation to attend this module needs to be managed by the participant.