Program

The tailor-made Science.Applied. Digital Marketing program is based on 7 modules for international Marketing Teams (core and extended teams) and 1 module for Top Management focused on Digital Transformation.

Participants will dive into Digital topics in an interactive way. Each module will be summarized in an article and you'll have the possibility to join a live webinar as well as its related podcast.
Experience & share experiences.
 

Check out "Resources" to get all material and accesses.
 

1. Foundation

Module 1
 
Module 1

April 1, 2019

 
Digital Marketing and Transformation
(extended team)
 


Details Module 1

2. Specialisation

Module 2
 
Module 2

April 2, 2019

 
Omnichannel
Journey Management
(extended team)
 


Details Module 2

Module 3
 
Module 3

May 15, 2019

 
Social Media & The concept of shareability
(core team only)
 


Details Module 3

Module 4
 
Module 4

July 1, 2019

 
SEO to SEM
(extended team)
 


Details Module 4

Module 5
 
Module 5

July 2, 2019

 
Technology & Innovation / HSW Lab
(extended team)
 


Details Module 5

Module 6
 
Module 6

Sept 2, 2019


Storytelling & Influencer Economy
(core team only)

Details Module 6

Module 7
 
Module 7

Sept 3, 2019


Digital Funnel management
(core team only)

Details Module 7

3. Top management envolvement

Module TM
 
Module TM
7 spheres of digital transformation
(Top management)

Details Module TM