That's Science. Applied.

Comet Group started its marketing digitalization path already a while ago. The digital marketing strategy workshops that we conducted with every division last year showed that we are at the beginning of an interesting journey.
To create maximum value and tap the attractive potential of digital marketing we set up a small and tailor-made program for marketing teams together with the University of Applied Science and Arts Northwestern Switzerland (FHNW).

With the sketched “Science.Applied." concept it is aimed to tackle three obstacles:

To help us creating a digital path at Comet Group, we can count on experienced specialists that will lead the planned 7 modules

For whom?

Core team

Participant Division/Dept Country
Ana Segrt IXS DE
Andrea Siems IXS DE
Christine Brigandi PCT CH
Cornelia Noti CSE CH
David Campos IXM DK
Ines Najorka CSE CH
Myriam Schwaller PCT CH
Patrik Zurbach IXM CH
Telma Matos CSE CH

Extended team (Core team + extension)

Participant Division/Dept Country
Connie Hanzlik IXS US
Gina Naujokat IXS DE
Lucia Kamenjasevic IXM CH
Luke Wang IXS CN
Naoki Seimyia IXS JP
Suresh Biligri PCT US